More than 40 years ago, in Binondo, Manila, the heartland of Philippine entrepreneurship, where so many success stories saw their beginning, is where a small company named LBT Trading began selling cosmetics and school supplies on the busy streets of the metropolitan capital. Ran by a family of 8 working tirelessly day in and day out they slowly developed their bustling family business, growing it through sheer determination and passion, shaping it into Ultra Mega Multi-Sales, the staple of the local wholesale and retail FMCG landscape, as we know it today.